Full flavor events company. 


Parade Agency creates outstanding food and drink experiences with leaders in culinary arts, culture, and entertainment.





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The Negroni Sessions (NY Launch Party)
January 2025

Launching the collaboration of Fords Gin and Jazz Dispenary’s Negroni Sessions album project with Stretch Armstrong, DJ Lloyd, PDT, Dante, Hawksmoore, and Sip & Guzzle.

EVENT PRODUCTION, EXPERIENTIAL DESIGN


The Lost Explorer x Four Seasons - With Love From Mexico feat. Chef Bricia Lopez
January 2025

A night introducing the Four Seasons Beverly Hills to the flavors of Oaxaca with Chef Bricia Lopez and an excpetional mezcal driven dining experinece.

EVENT PRODUCTION, EXPERIENTIAL DESIGN


New Years Eve at The Aster with Innovative Leisure


Bringing LA’s finest indie label to the Aster for a new take on New Year’s Eve with El Michels Affair, Thee Sacred Souls, Classixx, Claude Fontaine, Hanni El Khatib, Kitty Ka$h, Jamie Strong, Chef Kim Prince, Antonio Diaz and more...TheAsterLA.com


STRATEGY, CONCEPT, CURATION, PARTNERSHIPS


Industry Night at Tales of the Cocktail

Fords Gin brings Just Blaze, Jarobi White, Cosmo Baker, and more to soundtrack 12 of the nation’s best bars, serving up world-class cocktails for 2,000 guests.


CONCEPT, STRATEGY, CURATION, EXPERIENTIAL DESIGN, PRODUCTION
2024


2024

Black Keys - Ohio Players - Album Release
An iconic Hollywood night with the Black Keys at Chateau Marmont celebrating the release of their new album at Sunset Blvd.’s most famous address.

CONCEPT, STRATEGY, CURATION, EXPERIENTIAL DESIGN, PRODUCTION
2024

GEORGE CLINTON’S WALK OF FAME CEREMONY


A gourmet reception for the first family of funk and Godfather himself celebrating the installation of his Hollywood Star GeorgeClinton.com